Graphic Content tools seo

○ Memes work well on Reddit and Infographics do well on Visual.ly.
○ You can use plenty of low-cost graphics sourcing tools, such as Elance.com
or 99Designs.com. My personal favorite is Fiverr.com, where you can buy
graphic gigs for as low as $5
○ For $5 you will not get the creative brief; only the execution. So make sure you
clearly explain what you want in advance
○ use Canva (https://www.canva.com) a lot, and created a bunch of graphics for
this book using this tool. It’s awesome. You get hundreds of free templates you
can easily customize to create awesome content
○ use MemeGenerator (http://memegenerator.net) for all memes
● Spam Warning: Do not use any of the $5 SEO gigs on Fiverr. Most of these gigs are
garbage that can do more harm than good, and are what I refer to in this book as the
Bad and the Ugly of SEO (i.e black hat techniques and spam). You do not, and cannot,
buy hundreds of quality backlinks for $5
● Instead, develop a creative brief and ‘gig it out 'to the crowd on Fiverr. If you are a
bigger brand, you can also use SpringLeap.com, a creative crowdsourcing
marketplace for Fortune 500 brands.
● Infographic toolbox:
○ Easel.Ly (http://www.easel.ly) is a theme-based web app for creating data
visualizations and graphics.
○ Piktochart (http://piktochart.com) is a simple and intuitive online tool for
creating high-resolution infographics and charts as part of any web marketing
strategy
○ Visual.ly (http://visual.ly) is an online platform for creating infographics and
diagrams that integrate seamlessly with social networks. They offer a community
Marketplace that connects designers and motion graphics artists who
specialize in the development of more customized infographics.
○ Infogr.am (https://infogr.am) is a web-based tool with a user-friendly interface
and a selection of great pre-designed themes for creating charts using real
data.
● Repurposing involves taking one type of content and transforming it into another form
○ For example, if you create a video, have it transcribed into a blog post. Or if
you create a blog post, turn it into a script that can form the basis of a podcast. I
use SpeechPad for my transcripts.
● rooted in the principle of compounding. Here’s my game plan:
○ #1 Blog content, interviews, guest posts
○ #2 Free e-books and guides #3 Amazon Kindle e-books
○ #4 Paperback Books
○ #5 Audio Books
○ #6 Classes on Udemy
○ #7 Paid speaking engagements
○ #8 Consulting gigs
● You Need Data-Driven Content Marketing
○ Measure and test everything
● According to author and non-profit social media expert Beth Kanter: Content curation is
the process of sorting through the vast amounts of content on the web and presenting it
in a meaningful and organized way around a specific theme [like museum explainer of
painting]
○ “Curation comes up when search stops working. Curation comes up when
people realize that it isn’t just about information seeking, it’s also about
synchronizing a community
○ Step1 : Content Aggregation involves collecting content that is relevant to your
brand or the brand themes created.
○ Step 2: Content Selection involves sorting through the content that has been
collected by analyzing and selecting the best and most relevant content that can
be used according to your brand or brand themes.
○ Step 3: Content Contextualization involves showcasing the best ‘golden
nuggets’ of content to your audience in a format they can easily digest
● Content curation tools:
○ BagTheWeb (http://www.bagtheweb.com) helps users curate Web content
○ List.ly (http://list.ly/) helps bloggers and brands curate, crowdsource, and engage
readers via live embedded content inside blog posts.
○ Scoop.it (http://www.scoop.it) lets professionals share important ideas with the
right audiences, giving them an opportunity to create and maintain a meaningful
Web presence.
○ Curata (http://www.curata.com) lets you easily find, organize, and share relevant
content for your business.
○ Storify (https://storify.com) helps to make sense of the content people post on
social media. You can curate the most important voices and turn them into
stories.
○ Netvibes (http://www.netvibes.com/en) provides a real-time social dashboard
● Measurement:
○ Traffic. How many people read your article (page views)? How long did they
spend on it (longer usually equals better). Did they “bounce” back or go forward
into your site?
○ Audience. Are people following what you post? Do they like it? Do they forward
(Retweet) it?
○ Community. How engaged is your online community with what you post? Does
your content stimulate discussions, comments, and perhaps even mashups and
other instances of UCG (User-Generated Content)?
○ Leads. Are people interested enough in your professional opinion and
credentials to actually ask you to help them with a business problem.
○ Transactions. If you’re selling goods and service online, you’ll know whether
your content is stimulating orders and sales by examining your ecommerce or
other sales metrics. How many of your customers or clients came through
organic search channels?
● Creating a Killer content strategy:
○ What are your content goals? Do you want more conversions, more social
engagement, or more links?
○ Who is your audience? If your goal is to increase conversions, then you must
write for your specific audience.
■ User Personas: Whom Are You Marketing to?
■ Build archetypes and segments
○ Who will develop your content for you? Will you do it yourself, delegate it to
your employees, or outsource the process?
○ How often do you want to publish new content? And do you have the
resources to fulfill the commitment to daily blog posts, weekly podcasts, or
monthly videos?
○ How will you promote your content to reach a targeted audience? Will you
depend on organic social reach, pay for advertising, or dedicate time to blogger
outreach?
○ How will you measure your results to ensure that your content strategy is
meeting your goals?
● Spider method (Xmind tool) mind map creation:
○ What are we trying to achieve with this content? Start with the end goal in
mind. For us it’s primarily more leads.
○ How do we get more leads? We need people to sign up for our newsletter so
that we can start them travelling through the sales funnel.
○ How do we get people activated in the sales funnel? We need them to
download something of value.
○ What is the best way to provide something of value? A white paper or
e-book.
● Pro Tip: Take a few minutes to research the authority of your bloggers and influencers
by looking at their social media profiles, blogs, and/or website ranking on
Alexa.com. You want to make sure that you are choosing people with a broad reach in
order to expand your visibility.
○ The next step: Use designing tools like Canva and PicMonkey, and create
quotes.
● Last we have the Infographics track. Again, no real design skills are needed. You can
use simple-to-use infographic generators, such as Vizualize, Eazel.ly or Piktochart,
to create powerful infographics for your content

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